item's relative importance

PRIORITY
WordClue
COSTprice
STUFFthing, item
THINGobject, item
MAKEUPitem's composition
OBJECTitem
ANTIQUEold collectable item
GARMENTsingle item of clothing
KINSMANmale relative
RANKINGOne's relative placement in a list
BEHAVIORHuman conduct relative to social norms
COLDNESSThe relative lack of heat
DISCOUNTreduction in price
MAKEUPitem's composition
OBJECTitem, thing